Writer | Editor | Strategist | Humanist
Executive Messaging
The Most Important Messenger
Few things impact a company's culture and brand more than communications from the C-suite. Study after study reveals a direct link between culture and the perceived quality and transparency of messages from company leaders. Despite these well-known facts, Gallup's 2016 workplace study revealed some alarming statistics:
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Only 22 percent of employees strongly agree their company's leadership has a clear direction for the organization.
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Only 15 percent of employees strongly agree that their leaders make them enthusiastic about the future.
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And only 13 percent of employees strongly agree their company's leadership communicates effectively with the rest of the organization.
Wow. Just think about that for a moment.
I have been counseling and ghost-writing for executives my entire career. I've been successful in this area because I'm quick to learn the executive's voice, and the strategies and tactics I recommend are effective. Measurement of my work has consistently shown this to be true.
LinkedIn founder Jeff Weiner is one of America's most admired executives, and he recently gave a master class on leadership in just 140 characters.
Inc. magazine followed the tweet with this article on leadership, which expands on Weiner's four elements of engagement. If you look closely, you will see that open, earnest communication is the common thread.